Part 3

Walter: Basically, it seems that all the meat has to be drained before a story can be published, so it's really how you present a story. It has to conform to the certain-I mean, I don't know, because I don't read the paper and I don't watch television, so hat's why I'm not doing any of the publicity. What we do have, though-and this is something between me and the owner, that we've decided-so we do want to adhere to our environmental agenda, in terms of publicity. So we want to keep every-the vast majority of our publicity, we want to keep it to email transactions and word-of-mouth. We don't want to do any "flyering" in the city because it's very wasteful and it's just creating litter and garbage everywhere, bits of tape and all the scraps of paper. We don't want to- Courtney: No posters. Walter: No postering. We don't think we have to for a vaudeville theatre that's 110 seats that's going to have consistently good acts coming in and out of it. If we do do some flyering, however, sort of hand-to-hand flyering, we want to set up programs where we're using-where we're collecting paper that's only been used-paper that's only been used on one side. We'd like to take the other side of it and turn that into flyers. So on the back you'd just have a cut-up piece of whatever, 8.5" by 11" it was, and then on the new side you have a flyer, so, cutting costs. But again, not the main reason, but more just to raise environmental awareness, that, "Hey, the materials are right here, let's just use them? Why even bother putting them in the green box that just ends up going to the landfill anyway?" Courtney: Right, okay. Wow, it sounds like there's a lot on your plate for getting this off the ground, in terms of keeping a flow of constant artists and musicians coming through the vaudeville theatre, putting on good performances, and who will attract the audiences. Walter: Well, we're very happy, we're very confident, because we're already been getting some great feedback from all the artists we've been talking to about the theatre. As soon as you tell them the concept and the sort of multi-artist experience that you can expect, and that you can expect some sort of real madness when you go in there, the reactions have definitely been positive. The feedback has been great.

Courtney: By madness you mean-?

Walter: Just sort of a sensory overload.

Courtney: Okay.

Walter: But live.

Courtney: So a very stimulating show.

Walter: A very stimulating environment.

Courtney: Great. Okay, well, good luck to you with this, and we'll see you at the vaudeville theatre. Walter: 'Til then.